{"id":94529,"date":"2021-06-09T07:45:32","date_gmt":"2021-06-09T06:45:32","guid":{"rendered":"https:\/\/staging.agrovin.com\/espana-un-pais-de-vermut-y-vino-blanco\/"},"modified":"2024-08-22T12:39:54","modified_gmt":"2024-08-22T11:39:54","slug":"espana-un-pais-de-vermut-y-vino-blanco","status":"publish","type":"post","link":"https:\/\/agrovin.com\/ro\/espana-un-pais-de-vermut-y-vino-blanco\/","title":{"rendered":"Spania, o \u021bar\u0103 a vermutului \u0219i a vinului alb"},"content":{"rendered":"<h2><strong>Care vor fi tendin\u021bele \u00een materie de vin \u00een 2022?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Covid-19 a avut un impact negativ general asupra v\u00e2nz\u0103rilor de vin \u00een 2020, <strong>cu o sc\u0103dere a v\u00e2nz\u0103rilor de 14,2%,<\/strong> vinurile spumante (asociate cu s\u0103rb\u0103torile) fiind cele mai afectate.<\/p>\n<p>Anul 2022 se anun\u021b\u0103 optimist \u0219i cu noi oportunit\u0103\u021bi, dup\u0103 cum arat\u0103 <a href=\"https:\/\/www.oiv.int\/js\/lib\/pdfjs\/web\/viewer.html?file=\/public\/medias\/7883\/es-oiv-nota-de-prensa-abril-2021.pdf\" target=\"_blank\" rel=\"noopener\">raportul privind consumul de vin \u00een 2020 <\/a><a href=\"https:\/\/www.oiv.int\/js\/lib\/pdfjs\/web\/viewer.html?file=\/public\/medias\/7883\/es-oiv-nota-de-prensa-abril-2021.pdf\" target=\"_blank\" rel=\"noopener\">al <\/a><a href=\"https:\/\/www.oiv.int\/js\/lib\/pdfjs\/web\/viewer.html?file=\/public\/medias\/7883\/es-oiv-nota-de-prensa-abril-2021.pdf\" target=\"_blank\" rel=\"noopener\">Organiza\u021biei Interna\u021bionale a Viei \u0219i Vinului (OIV)<\/a> \u0219i<a href=\"http:\/\/marketing.eae.es\/prensa\/SRC_SectorVIno.pdf\" target=\"_blank\" rel=\"noopener\"> raportul Centrului de Cercetare Strategic\u0103<\/a><a href=\"http:\/\/marketing.eae.es\/prensa\/SRC_SectorVIno.pdf\" target=\"_blank\" rel=\"noopener\"> a sectorului vitivinicol 2021 al EAE<\/a><a href=\"http:\/\/marketing.eae.es\/prensa\/SRC_SectorVIno.pdf\" target=\"_blank\" rel=\"noopener\"> Business School. <\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>2020: Un an de mare incertitudine, marcat de Covid-19 \u0219i de v\u00e2nz\u0103rile online.<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Restric\u021biile din canalul HORECA, cauzate de <strong>criza sanitar\u0103 provocat\u0103 de Corona-virus, au dus la cre\u0219terea stocului de vinuri din crame.<\/strong><\/p>\n<p>Au reu\u0219it s\u0103 se &#8220;salveze&#8221; doar cramele care erau foarte bine pozi\u021bionate \u0219i care aveau o modalitate bun\u0103 de a ajunge la client prin intermediul internetului.<\/p>\n<p>Sectorul vinului este, de obicei, destul de reticent la schimb\u0103ri, iar Covid-19 l-a for\u021bat s\u0103 reac\u021bioneze.<\/p>\n<p>Ca \u0219i cum acest lucru nu ar fi fost de ajuns, anul 2020 nu a fost marcat doar de Covid-19, ci \u0219i de recoltele complicate din unele regiuni ale Spaniei din cauza ploilor abundente, a grindinei \u0219i a mucegaiului. Produc\u021bia de vin a fost, de asemenea, mai mic\u0103 dec\u00e2t \u00een anii preceden\u021bi.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Digitalizarea a devenit esen\u021bial\u0103<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><strong>V\u00e2nz\u0103rile \u00een 2020 au fost \u00een mare parte online<\/strong>, ceea ce a obligat sectorul vitivinicol s\u0103 implementeze strategii de marketing \u0219i v\u00e2nz\u0103ri. \u00cen re\u021belele de socializare, c\u00e2nd \u021bara era \u00eenchis\u0103, multe degust\u0103ri au \u00eenceput s\u0103 aib\u0103 loc online, cu vinuri pe care le cump\u0103ram de pe internet \u0219i care ne erau livrate la domiciliu. Dar acest lucru, a\u0219a cum am mai spus, s-a \u00eent\u00e2mplat doar cu cramele care erau bine pozi\u021bionate \u00een lumea online.<\/p>\n<p>\u00cen 2021 \u0219i 2022, accentul se pune pe recuperarea normalit\u0103\u021bii consumului de vin, pe adaptarea obiceiurilor de consum \u0219i pe <strong>implementarea strategiilor de marketing \u0219i \u00eembun\u0103t\u0103\u021birea comunic\u0103rii pentru a ajunge la Millenials.<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>S\u0103 \u00eencepem prin a analiza c\u00e2teva fapte importante:<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Produc\u021bia de vin \u00een UE a sc\u0103zut \u00een ultimii ani, \u00een principal din cauza condi\u021biilor meteorologice <\/strong>(\u00eenghe\u021b, grindin\u0103, secet\u0103 etc.). Aceasta este o provocare major\u0103 pentru viticultur\u0103 \u00een urm\u0103torii ani.<\/li>\n<\/ul>\n<p><strong>\u00cen 2020, Italia (47,5 mhl), Fran\u021ba (42,1 mhl) \u0219i Spania (33,5 mhl) au suferit o sc\u0103dere a produc\u021biei de vin, Spania fiind cea mai afectat\u0103 (cu 25% mai pu\u021bin).<\/strong>\u00a0Aceast\u0103 sc\u0103dere a produc\u021biei de vin din Spania este legat\u0103 \u0219i de sc\u0103derea suprafe\u021bei viticole pentru struguri de vin 949.565 ha, cu 3.263 ha mai pu\u021bin dec\u00e2t \u00een 2019. Dintre aceste 945.565 de hectare, 59% sau 564.193 ha (-0,4%) sunt cultivate \u00een sistem pluvial, iar restul de 41% sau 385.372 ha (-0,3%) sunt irigate. Doar La Rioja \u0219i \u021aara Bascilor \u0219i-au m\u0103rit suprafa\u021ba din 1980 \u00eencoace.<\/p>\n<ul>\n<li>Din cauza COVID, <strong>consumul mondial de vin a sc\u0103zut cu 3% <\/strong>(cel mai sc\u0103zut nivel din 2002).<\/li>\n<li>2020 a fost un an \u00een care<strong> digitalizarea a devenit modalitatea de a &#8220;supravie\u021bui&#8221; crizei din domeniul s\u0103n\u0103t\u0103\u021bii, iar v\u00e2nz\u0103rile de vinuri s-au concentrat, de asemenea, pe v\u00e2nz\u0103rile online. <\/strong>\u00a0\u00cen SUA, 26% dintre cei intervieva\u021bi de Statista au schimbat modul \u00een care \u00ee\u0219i fac cump\u0103r\u0103turile de alimente \u0219i b\u0103uturi din offline \u00een online. \u00cen Marea Britanie 25%, iar \u00een China aproape 50%.<\/li>\n<li><strong>Vermutul \u0219i vinurile \u00eembog\u0103\u021bite cresc cu 4% at\u00e2t la v\u00e2nz\u0103rile interne, c\u00e2t \u0219i la cele interna\u021bionale<\/strong>. Exporturile de sherry \u00een Marea Britanie sunt \u00een cre\u0219tere. \u00cen martie 2020, \u00een perioada de v\u00e2rf a pandemiei, s-a \u00eenregistrat o cre\u0219tere de 20% a v\u00e2nz\u0103rilor de vinuri de sherry \u00een Marea Britanie. Cre\u0219terea c\u0103ut\u0103rilor, potrivit &#8220;The Guardian&#8221;, cu 850% pentru &#8220;cream sherry&#8221; \u0219i cu 512% pentru &#8220;amontillado&#8221;.<\/li>\n<li><strong>Al doilea cel mai mare exportator de vin din lume este Spania<\/strong>, cu un volum de (21,3 mhl), precedat\u0103 de Italia (21,6) \u0219i urmat\u0103 de Fran\u021ba (14,2 mhl), dar pe locul trei ca valoare (2,7 miliarde de euro), dup\u0103 Fran\u021ba (9,8) \u0219i Italia (6,4).<\/li>\n<li><strong>\u00cen 2020, exporturile de vin au \u00eencheiat cu sc\u0103deri de -3,6% \u00een valoare \u0219i -6% \u00een volum fa\u021b\u0103 de 2019<\/strong> potrivit OeMV. V\u00e2nz\u0103rile s-au ridicat la 2.012 milioane de litri, \u00een valoare de 2.616,1 milioane de euro. \u00cen termeni absolu\u021bi, 126,8 milioane de litri nu au mai fost exporta\u021bi, iar cifra de afaceri a fost de 96,7 milioane de euro, din care 53,6 milioane de euro.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>2021 \u0219i 2022:\u00a0 Optimism \u00een sector<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>2020 a creat <strong>furtuna perfect\u0103 pentru ca sectorul vitivinicol s\u0103 \u00ee\u0219i schimbe complet strategia de v\u00e2nz\u0103ri. \u00a0<\/strong>Acum, mai mult ca oric\u00e2nd, trebuie s\u0103 ne concentr\u0103m pe digitalizare, pe noile tendin\u021be \u0219i pe modul \u00een care putem ajunge la clientul milenial (de exemplu, prin intermediul social media, \u00een special Instagram).<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Care sunt noile tendin\u021be?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Vinuri mai durabile<\/strong><\/li>\n<\/ul>\n<p>Vinurile ecologice sunt \u00een cre\u0219tere, iar tot mai multe crame <strong>opteaz\u0103 pentru o produc\u021bie mai durabil\u0103<\/strong>, cu mai pu\u021bine chimicale ad\u0103ugate.<\/p>\n<ul>\n<li><strong>Vinuri albe \u0219i vermut pentru aperitiv<\/strong><\/li>\n<\/ul>\n<p>Este din ce \u00een ce mai la mod\u0103 <strong>s\u0103 savura\u021bi un pahar de vin ca aperitiv, care c\u00e2\u0219tig\u0103 treptat teren \u00een fa\u021ba berii<\/strong>. Pentru aceast\u0103 ocazie, c\u0103ut\u0103m vinuri albe r\u0103coritoare, cu un con\u021binut redus de alcool, vinuri spumante \u0219i vermut.<\/p>\n<p>B\u0103uturile pe baz\u0103 de vin, cum ar fi vermutul sau sangria, \u00ee\u0219i cresc v\u00e2nz\u0103rile cu 16,7%, deoarece sunt percepute ca fiind mai s\u0103n\u0103toase \u0219i sunt, de asemenea, &#8220;la mod\u0103&#8221;.<\/p>\n<ul>\n<li><strong>Vinuri spumante ecologice, naturale \u0219i biodinamice<\/strong><\/li>\n<\/ul>\n<p><strong>V\u00e2nz\u0103rile de vinuri spumante au sc\u0103zut, dar nu \u0219i \u00een cazul vinurilor spumante ecologice sau biodinamice.<\/strong>\u00a0Acest lucru reflect\u0103 din nou tendin\u021ba de a ob\u021bine vinuri produse cu mai pu\u021bine substan\u021be chimice ad\u0103ugate.<\/p>\n<p>Covid-19 a declan\u0219at un peisaj foarte schimb\u0103tor pentru urm\u0103torii ani, \u00een care cramele trebuie s\u0103 se adapteze c\u00e2t mai bine \u0219i c\u00e2t mai repede la noile provoc\u0103ri pentru a nu-\u0219i pierde cifra de afaceri.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Covid-19 ha provocado un impacto global negativo en las ventas de vino del 2020, con una ca\u00edda en las ventas del 14.2%, siendo los vinos espumosos (asociados a celebraciones) los m\u00e1s afectados.<\/p>\n","protected":false},"author":359,"featured_media":50485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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